Marketing and Selling are effective and complimentary strategies that are essential for any organization. In the fast paced competitive marketing arena, a professional in the field needs to wear many hats and know about the various techniques in marketing for effective selling. While selling skills depend heavily on how marketing of the product or service has been conducted, it is imperative to learn how to connect selling with marketing or vice versa. This day long session will share many real life examples, cases, discussions, concepts while also provide a platform for the participants to engage in presentations on specific marketing and selling concepts to hone their skills with the right dose of information effective for closing a deal. While sharing the strategic importance of effective marketing to ensure higher sales, an attempt will made for the participants to understand that a culture within an organization needs to be framed where two significantly impacting and challenging aspects of organizational success and people centric management depends on effective marketing and subsequent sales.

A good customer ensures you a flow of revenue and profits; recommends you to friends, relatives, and colleagues; tries out your new products; and keeps you in business. According to Harvard Business Review, “It is 6 -7 times more expensive to gain a new customer than to retain and existing customer”. A satisfied customer comes back with more orders and customers, increasing organizational profits.

All trainings impact positively on human resource base who begins to connect with the training objective due to increased personal motivation.