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CSR – an Academic
Perspective |
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To cite Milton Friedman's phrase, "the
business of business is business" contrasts the changed
business environment of today. CSR has apparently helped
businesses grow. Corporations have been touting CSR as an
integral part of sustainable development. The triple bottom
line (TBL) integrating environment, social and economic
responsibilities have been focusing on sustainability of
corporations, but strategic and financial dynamics of CSR on
corporations attempt to build a TBL framework that brings
predictability in the workings of CSR and corporate
governance. These multi-dimensional and intricate
relationships open a new vista for inquiry. Focused study
may be undertaken to set a new milestone in the development
of CSR in Bangladesh and also provide necessary impetus for
local corporations to behave responsibly and other maturing
countries to learn from our case.
The understanding and evaluation of Corporate
Social Responsibility in various corporate sectors in
Bangladesh based on introducing concepts of
partnership-brokering services, practices and perceptions,
TBL issues, etc. This impact study will add to the body of
knowledge, introducing a framework to analyze the
significant behaviors of Bangladeshi corporations and find
commonalities in decision-processes based on certain
internal, national and international parameters.
Global Compact, a UN guided association,
requested ‘corporate participants to uphold ten principles
relating to human rights, labor, the environment, and
non-corrupt business conduct (source:http://www.mckinseyquarterly.com)
and received a positive response from 40%. They cited
that Global Compact ‘had a good effect on their corporate
citizenship, but hard work lies ahead to generate the
insights and practical tools needed to implement its
principles and to change the world's corporations for the
better.’ Global Compact addresses qualitative issues that
corporations must adhere to. At IITM, we tinker with global
issues and place our footprints in thought leadership areas.
We believe efforts at researching the impacts of ‘Global
Compact’ and their effect on Bangladeshi organizations and
the role of the GOB to build a symbiotic relationship need
to be explored.
Today boundaries of trade and commerce cannot
be regulated by one nation state and decisions; all tax
regimes, flow of resources, funds, cultural orientations,
etc. have multi-national flavor cutting historic, geographic
boundaries. In this uniquely changed landscape, the
corporate behavior manifests differently across countries.
With recent global development, CSR has etched a solid
potential; more individuals are ultimately developing career
in the area of CSR, creating an automatic balancing
mechanism to charter the growth of local and multinational
corporations in Bangladesh. In future, local organizations
will be able to find qualified staff to hire for their
departments addressing CSR issues.
Building CSR within an organization opens
opportunities for academic inquiry and practical
application, adding trans-boundary issues in managing CSR
and may provide impetus for corporations to voluntarily move
out of self-serving motifs and build social capital on
selfless grounds.
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