Globalization has contributed to new academic interest in CSR. Globalization has also added a dimension of ethical marketing in business. The forces of globalization, rapid technological improvements and precipitous changes in business climate have introduced considerable confusion over exactly what is – and is not – expected of businesses. The boundaries of responsibility for the corporations are questioned, particularly in relation to government. We find no clear answers – much depends on the political, cultural and historical context and driven by big interest groups. Many issues contend the expansive growth of the area; however, this knowledge of CSR grows without clarity, direction or universally accepted norms and systems of operation.

CSR has gained strong global currency and has been consistently promoted as a marketing tool. All corporations claim that they are acting responsibly, managing eco-friendly production processes and running operations with justice and equity. They contend on working towards good governance, incorporating elements of corporate responsibility for building social capital and sustainability. Global aspirations of corporations are being subverted by citizens’ groups who have wizened to understand that sustainability issues are not essential drivers for corporate attitude and that people’s organizations have thus sprung up to counter this new corporate avarice with or without reason.

Not all corporate activities give reason to believe that sustainable issues have been undermined and, therefore, CSR is at stake, needing redress of the decision. CSR scope in reality should not be a ‘counter active action’ but rather a ‘pro-active action.’ At IITM, we extend our hands for taking such partnership forward.

Globalization has also created scope for new legal frameworks to be introduced and capacity developed within the judicial cadre to ensure proper dispensation of laws pertaining to CSR. Since parliamentarians are the policy giving body in Bangladesh, CSR’s legal framework must be developed and enacted as the laws of the land. Similarly, the administrative and law enforcement cadre must also be mobilized through proper training as to CSR issues and laws. At IITM, we can also work with various universities and research organs to promote CSR in a meaningful way for bettering the positioning of Bangladeshi organizations globally. We engage our services for building general awareness across organizations and Government entities by introducing CSR and its scope for the country.