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It is known that CSR on a global specter is a new thought
process which evolved after issues of sustainability came in
full force to challenge the thinking of externalities not
significantly impacting the environment and well being of
citizens. However, the world as we live in, has detrimental
effect on the greed of profit maximizing corporations, whose
inherent nature are to serve themselves and grow even at the
cost to the society. With increased knowledge backed by
scientific data, we have begun to see that a corporation
with its profit maximizing motive has a short-to-medium term
vision at best and, therefore, in an effort to ensure a
balanced and ecologically sustainable growth CSR is needed
for humanity in which all organizations need to take part,
grow and create employment for societal development.
In this evolved thought process, the role of
Bangladeshi corporation has negligible impact globally;
however, with the growth of Bangladesh local corporations
will ultimately open shop at other destinations and move
towards a multinational organization. On the NGO area, BRAC
is slowly turning from a large NGO in Bangladesh to a global
NGO head-quartered in Bangladesh. With size and scope, many
cross-cutting issues come into play that helps the maturing
process for an organization. These new global waves are
relentless; keeping sustainability issues in mind,
organizations must shed its old thinking process and embrace
the new precepts for the welfare of society and the
organization itself.
Globally, some corporations have their own
flavor of CSR activities that have not been scrutinized or
challenged. At IITM, we want to reap significant knowledge
by undertaking sector studies on CSR in Bangladesh.
With global reach and global power comes
global responsibility it is an important statement that
speaks heavily of social equity, which contradicts the
inherent nature of profit maximizing corporations. The new
term for global responsibility is CSR. The beginnings of CSR
were the result of corporations trying to stay competitive
on a global scale. Corporations, by their inherent
structures are profit maximizing organizations; their total
orientation and management philosophy works to promote this
profit maximization focus based on a reward structure within
their various departments and operative decisions;
corporations have introduced financial greed without
thinking about the macro-perspective of how their actions
affect the environment and related stakeholders. CSR is
relatively new and gained acceptability in the late 80s and
early 90s in the United States when the US corporations were
facing insurmountable challenges from Japanese corporations
that ran on different management psychology, giving
preference to humane elements over cost-benefit decisions.
Product competitiveness was no longer the driving force in
managing successful organizations. Transitioning management
styles and new business practices were needed to counter the
global successes of non US entities. Philanthropy was a
phenomenon that had been a part of the growth of business in
the United States; historically, major contributions by
corporations had been made to catalyze the growth during and
after the industrial revolution. However, US corporations
needed an edge to return to a competitive platform;
philanthropy was given a business dimension that allowed the
corporations to tout their social commitment and receive
acclaim from the public who started buying their wares and
services, making direct impact on commercial performance.
Bangladesh can learn from CSR initiatives
globally and customize CSR by introducing socio-economic
variability while designing an ‘actionable’ program. CSR
practices within the corporations may actually open doors to
greater economic prospects.
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