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Triple Bottom-Line (TBL) principle calls for
integration of the environmental, social and economic
responsibilities for maintaining a sustainable growth and
development of a modern corporation in the present global
business climate.
These days,
major investment funds now dictate how
investments ought to be channeled to purchase MNC shares by
reviewing how responsibly that corporation has conducted its
business. A company that practices TBL responsibly has
better investment response and naturally performs better in
the stock market and with its stakeholders. The global
changes are sharp and also essential as big citizens’ lobby
group are emphasizing on the greening of corporate America
and the rest of the world. The strategic level managers and
boards of different organizations are sensing the pinch;
they have understood that sustainability will be an issue
unless the transformative business practices are
implemented. Most medium to large corporations in the
Industrial West,
Japan and in Australasia region have linked CSR issues in
planning, designing and implementing new products and
services while adhering to TBL issues.
These
dimensions
are relatively new perspective in Bangladesh. At IITM, we
plan to work with multiple stakeholders in bringing global
initiatives of responsible citizenry into the framework of
Bangladeshi organizations. These issues have market driven
appeal and can be given practical shape for implementation,
assisting to put Bangladeshi organizations in a firm global
footing.
Factors that affect the status of CSR in an
organization and the outcomes of exercise of CSR in
financial and non-financial terms are concepts that may be
given practical applications or used as a check point for
the GOB to benchmark the progress or deviation of CSR
initiatives in Bangladesh. At IITM, we are setting a road
map of CSR and governance policy issues that organizations
may need to follow as global compliance standards.
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